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Consumer Law

: Reasonable Basis

Proposed Online Behavioral Advertising Privacy Principles

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Federal Trade Commission staff is requesting comments on their just released Proposed Online Behavioral Advertising Privacy Principles. The proposed principles were developed as a result of a recent FTC workshop addressing technology and a town hall addressing behavioral marketing.  The proposed principles reflect positions that the FTC has taken in past enforcement proceedings, (or likely would take in future proceedings), and are intentionally general to encourage discussion and further refinement.  Comments are due by February 22, 2008.

Full post as published by Reasonable Basis on December 20, 2007 (boomark / email).

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