Legal Research

"Creating a Buzz: Internal Marketing for First-Year Associates"

In the news: "With tales of deferments and pay cuts floating about the industry, your new gig as a first-year associate might seem a bit daunting. So how can you demonstrate your value in this lackluster economy? Trish Lilley, a business development manager at Fox Rothschild, says it's a matter of internal marketing, and she provides several ways to succeed at it. Lilley notes that to ensure that warmth and goodwill surface whenever your name is mentioned, you need to distinguish yourself from the pack."

Topics include:

BEGIN AT THE BEGINNING

LIFE BEFORE LAWYERHOOD

BE TWICE AS NICE

GET AROUND TOWN

QUALITY, QUANTITY & QUESTIONS

GET IT WHILE IT'S HOT

MARKETING MADNESS

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Source: Law.Com's Daily Legal Newswire. 28 September 2009. Copyright 2008.  ALM Properties, Inc. All rights reserved. Subscribe  <http://store.law.com/registration/register.asp?subscribeto=nw>.

Full post as published by Stark County Law Library Blawg on September 28, 2009 (boomark / email).