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California: Online Advertising Goes to Court

By David Badertscher, PLL

<p><font size="2"><strong>Source: </strong><em>Lexology, </em>December 5, 2008.</font></p> <p><a href="http://www.lexology.com/r.ashx?i=1307670&l=6LQFFJH" target="_blank"><strong><font size="2"><span class="territory"><font color="#622567">California</font></span><font color="#3e3d40"> - Online advertising goes to court</font></font></strong></a><br/><font size="2"><font color="#aea400"><span class="firm"><strong>Loeb & Loeb LLP</strong></span><br/></font>"In a clear indication that online privacy concerns are on the rise, a class action complaint has been filed against several companies that use consumer data obtained through "deep packet inspection," a technology that tracks and consolidates all web-related information for an individual at the ISP level, in order to provide targeted online advertising."</font></p>

Full post as published by New York Supreme Court Criminal Term Library on December 05, 2008 (boomark / email).