Legal Research

"Build Your Own Brand to Become a "Go To" Lawyer"

This post was written by Cordell Parvin: "Your law firm has a brand. Maybe the senior lawyer you work for has a brand, but do you have a brand?

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi is a book I recommend to lawyers I coach. In chapter 23, Ferrazzi talks about building your brand. He argues that perception drives reality. He further suggests that good personal brands do three highly significant things for your network of contacts:..."

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Source: Law Consulting Blog, 1 July 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on July 06, 2010 (boomark / email).