Legal Marketing & PR

State of the Twittersphere: a Picture of Decline

By Larry Bodine

The picture tells the story: Twitter's growth has fallen from a high of 13% in March 2009 to 3.5% in October 2009, the most recent month for which data is available, according to HubSpot's third ‘State of the Twittersphere' report.

The Twitter ecosystem reaches about 60 million people, with 20 million coming from Twitter.com and 40 million coming from elsewhere, like bit.ly, Tweetdeck and Twitterfeed, according to TechCrunch. It's tricky to sort out the trend for Twitter by itself, but the chart below shows that Twitter's membership peaked in July 2009 and has been flat, at best, since then. Click here to see the chart full-size.

Furthermore:

• 53% of users have completed their profiles by adding bios and only 41% include a web address.
• 82% of Twitter users have less than 100 followers
• 81% of Twitter users are following less than 100 people
• 10-11 pm is the most active hour on Twitter, when most businesses are closed.

In summary, the latest data supports my May 23, 2009 analysis, Twitter Not Effective for Law Firm Marketing.

Full post as published by Larry Bodine's LawMarketing Blog on January 22, 2010 (boomark / email).