Legal Marketing & PR

Seven Feathers

By Ed

We're in Canyonville, OR, at the Seven Feathers RV Park. This is the best RV park I've ever seen ... and they claim to be among the top 4 in the country. What a way to end the day.

We were staying in Yreka, CA, using that as a base to commute to Ashland, OR for the annual  Oregon Shakespeare Festival. Got to see two great plays, She Loves Me and Twelfth Night. Then, today, my wife said her patience will permit us to stay in one spot only for 3 days. So, we got up and left Yreka.

En route, we developed a flat tire in the trailer. Had to call Good Sam to bail us out. They were great, get us help within the hour. The RV park my wife selected not only is one of the best, but also has a truck and tire facility adjacent to it ... the only one open today, July 4th! What a coincidence. They looked at our tire; they believe it was the stem, not the tire ... and took care of it. They will even come to the RV Park tomorrow to check it again, making sure the tire pressure holds, before we embark on our next phase of the trip.

That is service! That is caring for the customer ... What have you done with your clients lately to compel them to say such things about you?  His name and number will go in my book ... and should I ever need someone of his skill set anywhere in the State of Oregon, he's the first one I'll call. Will your clients and former clients call you before they call anyone else? Will they call you on behalf of their friends and colleagues before they call anyone else? If not, why not? Look inward to address your operations and client management challenges before you look outward ... Why waste your money on marketing if you can't satisfy your clients once they arrive?

Full post as published by Law Biz Blog on July 05, 2010 (boomark / email).