Legal Marketing & PR

Read What Your Clients Read

By Tom Kane

Sometimes when I am having 'post block,' I turn to a friendly source of knowledge. In this case, as in the past, I looked at 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals by my friend Larry Smith and Richard Levick of Levick Strategic Communications. I'm usually not disappointed.

The message for yesterday is:

'What do your clients read? If you don't know the answer, you cannot know what they need to hear from you. If you don't know the answer, you cannot know how to reach them with that information.'

If you don't know what your clients' read, ask them.

And if you do know what they read, then read the same material/publications/blogs/etc; and consider writing an article for that publication or outlet. Not only can you reach your client base, but potential clients as well.

Full post as published by Legal Marketing Blog on May 04, 2010 (boomark / email).