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Legal Marketing & PR

: Golden Practices

How to Build a Better Blog

By Michelle Golden

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pRecently published by Law.com is an article by C.C. Holland that I contributed to, along with a few other blog experts and practitioners. /p pThough directed at attorneys, the info in the article is just as valid for CPAs and other professionals who are interested in doing great blogs. /p pa href="http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1202426527551"How to Build a Better Law Blog/a/p pDon't have a blog and wondering what you'd even blog about? /p pFrom the article, this is what John Mesirow, who writes a href="http://www.legaljuice.com/"Legal Juice/a (which is a VERY cool looking blog reminding me yet again mine needs a serious make-over), says about that./p blockquote dir="ltr" style="MARGIN-RIGHT: 0px" p"Over the years I had a file of interesting cases, bizarre statutes, anything law-related that was funny, weird or crazy, and I had the idea to start a blog," says Mesirow. /p pAlthough the blog's main purpose is marketing (it's cross-linked to his firm's Web site and has helped boost traffic), he stays true to the mission of the content: "If I think it's funny, entertaining or interesting I put it up there./p/blockquote p dir="ltr"Also in the article, another reference to the fact there are over 2,000 law blogs out there and, according to our a href="http://www.accountingbloglist.com"Accounting Blog List/a, a paltry showing of 60ish accounting blogs...this number having about doubled since last May (the beginning of the 2008 accounting marketing season)./p p dir="ltr"Don't expect too many accounting blogs to sprout between January and April, but I bet next summer we'll see a significant up-tick in accountant blog numbers./pdiv class="feedflare" a href="http://feeds.feedburner.com/~f/GoldenPractices?a=0pwVO"img src="http://feeds.feedburner.com/~f/GoldenPractices?i=0pwVO" border="0"/img/a a href="http://feeds.feedburner.com/~f/GoldenPractices?a=q0TiO"img src="http://feeds.feedburner.com/~f/GoldenPractices?i=q0TiO" border="0"/img/a a href="http://feeds.feedburner.com/~f/GoldenPractices?a=Go5SO"img src="http://feeds.feedburner.com/~f/GoldenPractices?i=Go5SO" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/GoldenPractices/~4/490760271" height="1" width="1"/

Full post as published by Golden Practices on December 20, 2008 (boomark / email).

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