Legal Marketing & PR

Don't Be Afraid to Challenge the Rules

By Ben Glass

When it comes to running a law practice and developing your marketing, doing the same thing as everyone else will cause you to be viewed as the "average" law firm. For example, if you paid for a Yellow Pages ad, the first thing you would probably do is look at the other ads listed. However, how smart would it be to just copy the other guy? After all, the majority of the ads already look virtually the same.

According to Earl Nightingale, if you went into an occupation or a profession with no mentor and you didn't know how to be successful, the best thing to do would be to look around to see what everyone else was doing, then do the opposite. If you don't know who the successful people are, your approach should be to do something different. You don't have to be the same as all of the other lawyers out there.

Don't be afraid to challenge the industry norms. Why do you have to be available 24 hours a day, 7 days a week? Do you really have to join all of those committees to get your name out there? These are some of the things we have accepted as the norms, but that doesn't mean you have to follow them.

When it comes to your business and your lawyer marketing efforts think outside the box. It is up to you to make the type of law practice and life that you want.

Full post as published by Effective, Ethical Marketing For Attorneys on June 14, 2010 (boomark / email).