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Beyond Internet Marketing

Good marketing can certainly help to build a professional services practice; but good marketing can only succeed when it supports business development. Put another way, marketing is a one way conversation; but selling professional services requires a two way conversation.

For many lawyers, it is much easier to focus on marketing than on business development. Lawyers are accustomed to crafting written messages. But having a great website alone, is unlikely to build the practice that you want.

Full post as published by Counsel to Counsel on September 25, 2009 (boomark / email).