A new ranking of global brands shows Microsoft's reputation sinking in recent years. Among the possible factors: Apple's "I'm a Mac" ads.
Microsoft lands at No. 59 in the rankings for 2007, down from No. 11 in
2004, according to the survey from CoreBrand released Wednesday.
"The effect of Apple's 'Hi, I'm a Mac' advertising campaign may have
taken its toll on Microsoft," CoreBrand CEO James Gregory said in a
statement. "The launch of a series of new products, following a long,
relatively dormant period, will be closely watched to see if it will
have a positive impact on the Microsoft brand."
I don't know how much stock I put into the study, or its thesis
that Apple is to blame, but it is an interesting question. How has
Apple's rise affected Redmond's overall image beyond just a few points
of PC market share?
When Apple occupied a smaller niche, it could be argued that
what happened on the Mac side of things was less relevant to how
Microsoft is perceived. But now that Apple has a larger role, is it
affecting how Microsoft as a company is seen?
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