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International Law

: Misleading Advertising Law

10 Best Food Chains?

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Interesting article from QSR about the Top 10 Highest-Rated Fast-Food Chains

The top 10 chains rated "Excellent" overall in Sandelman & Associates' Quick-Track study are:
1. Pei Wei

2. In-N-Out Burger

3. Panera Bread/St. Louis Bread Co.

4. Raising Cane's

5. Chick-fil-A

6. Firehouse Subs

7. Chico's Tacos

8. Ledo's Pizza

9. Starbucks

10. Imo's Pizza

"Clearly fast-food users are looking for a better overall dining experience," says Bob Sandelman, CEO and founder of Sandelman & Associates.

"Our Awards of Excellence winners are raising the bar for the fast-food giants and the big chains are responding," added Sandelman.

"Industry leader McDonald's, for example, is rolling out specialty coffees and testing a café environment to better compete with Starbucks." ...

The Quick-Track Awards of Excellence are based on ratings provided by the study's respondents on fast-food chains they visited in the past three months.

In all, Quick-Track surveyed more than 84,000 quick-service restaurant users in 70 U.S. markets during 2007.

I am always somewhat concerned about the methodology of these surveys. Often we see a survey based on a scale of 1-5 and the number of 4's and 5's added to together.

Generally, this is wrong: only a 5 out of 5 means a repeat customer.

Full post as published by Misleading Advertising Law on February 13, 2008 (boomark / email).