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Intellectual Property Law
: IP SpotlightWhat is a ?brand? anyway?
By Jim Singer
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Looking for new ideas about increasing the strength of your brand? Jonathan Salem Baskin, publisher of the popular Dim Bulb blog on marketing strategies, has a new book that may help. Baskin’s new book, Branding Only Works on Cattle, provides some thought-provoking new ideas for building brand value. Is a “brand” defined by your trademarks, logos, [...]Full post as published by IP Spotlight on December 29, 2008 (boomark / email).
Lawsuits and Settlements
La Nuestra Brand Mamey Ice Cream Recalled due to Risk of Salmonella Typhi
La Nuestra Brand Mamey Ice Cream Recalled due to Risk of Salmonella Typhi
Lian How Brand Spices
Recalled for Salmonella Contamination
Caraco Brand 0.25 mg Digoxin Tablets Recalled
due to Size Variability
Wal-Mart Bakery Brand Peanut Butter Cookies
Recalled for Possible Salmonella
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