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: Likelihood of Confusion

Drive-by infringement

By Ronald D. Coleman, Esq.

Steve Baird says initial interest confusion is “the real thing” and in the process  seeks to “add life” to Professor McCarthy’s famous “evil highway road sign” analogy: Whatever the criticisms might be to the doctrine of Initial Interest Confusion, including those detailed by our friends Ron Coleman, Marty Schwimmer, and Eric Goldman, in the context of keyword advertising, the road-side restaurant sign shown [at left] definitely is [...]

Full post as published by Likelihood of Confusion on May 04, 2010 (boomark / email).