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Intellectual Property Law

: Guiding Rights Blog

Adwords Promote Campaign

By Mark VB Partridge

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I'm catching up on some reading from August.  A report in the Wall Street Journal on August 28, 2008, catches my attention.  Emily Steel and Suzanne Vranica write about the McCain campaign's purchase of search terms to trigger McCain ads.  When you search "Joe Biden" with Google the top sponsored links leads to www.JohnMcCain.com.  The McCain team also has outbid the Democrats for key issue terms such as "U.S. Economy" and "housing crisis."

Read more in "McCain Seems to Have Obama Beat in One Arena," The Wall Street Journal, Thursday, August 28, 2008.

This is a new variation ...

Full post as published by Guiding Rights Blog on September 06, 2008 (boomark / email).

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