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The Social Psychology of Bottled Water

I remember when I saw a person drinking bottled water on my college campus.  It was called Dasini, and it could be purchased from the on-campus vending machine for $1.25.  I thought to myself, "What a silly idea."  I literally could not compute what I was seeing.  Our water quality was top 10 in the nation.  There were drinking fountains everywhere.  I knew that the silly idea of selling people bottled water would fail.That silly idea is a multi-billion dollar industry that is environmentally disastrous and completely ludicrous.  Unless you like a town with bad water - which is highly unlikely - your tap water is suitable.  Still, people drink the stuff.  Why?  While I don't consider Malcom Gladwell a serious thinker, I'll bet he could write a pretty-accurate and very entertaining Just So Story about the tipping point of bottled water...continue to full post

Full post as published by Crime & Federalism on February 19, 2009 (boomark / email).