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Consumer Law

: 43(B)log

Colbert and branding

By Rebecca Tushnet

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Stephen Colbert, himself something of a branding genius, interviews author Lucas Conley on branding mistakes?the intro made it sound like Conley was anti-branding, but the interview was more Conley admonishing marketers for self-dilution, trying to port brand attributes to incompatible extensions. read more

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Full post as published by 43(B)log on August 11, 2008 (boomark / email).

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