Legal Marketing & PR

How Bingham won 11 Awards for its Branding Campaign

By Larry Bodine, Esq.

Bingham McCutchen’s 2007 branding campaign proved to be the big winner at the 2008 Legal Marketing Association Your Honor Awards. Bingham earned first place awards for branding identity and advertising, and second place recognition for web site design at the LMA National Conference in Los Angeles. Earlier in 2008, Bingham secured nine regional LMA awards, six from the New England chapter in Boston and three from the Bay Area chapter in San Francisco.

Among the many winners was Bingham’s Bear and Baby ad was also named Law Firm Ad of the Year by The Wall Street Journal Law Blog and was featured on Comedy Central’s “The Colbert Report,” with host Stephen Colbert reiterating his well-known fear of bears and calling Bingham “the No. 2 threat to America.”

Bingham Director of the Office of the Chair and Firmwide Marketing Tracee Whitley and Bingham Creative Director Don Easdon offer the insiders’ view on building an award-winning branding campaign.  Read about it only on the LawMarketing Portal at www.LawMarketing.com.

Full post as published by Larry Bodine's LawMarketing Blog on April 28, 2008 (boomark / email).