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A Personal Marketing Plan for '08

By Peter

My weekly e-mail from John Remsen included a pitch to create a personal marketing plan. There's a pdf with some "workbook" materials to really help yourself establish clear goals with follow-thru. These were a couple good points:

How Much Time Should You Invest?

Of course, implementing your plan is the key to success?.and it takes time. Non-billable time. I
recommend that Partners invest 200 hours a year, and 100 hours a year for Associates. It?s critical you do a little bit every day. Fifteen minutes here. A half-hour there. Effective marketing and business development is not a ?start-stop? process. It?s like an exercise regimen?results come with consistency over time.

What Types of Things Should You Do?

Partners should visit top clients at the clients? places of business each year. (Refer to my previous Marketing Tip about Client Site Visits.) Associates should focus first on honing their legal skills and?credentialing? activities. For all attorneys, lunch once a week with a client, prospective client or referral source is a good habit. Joining and being actively involved in a well-chosen organization is another good thing to do. (Refer to my previous Marketing Tip about Individual Marketing Plans.) Article writing and speech giving are good activities, as well.

Full post as published by Solo In Chicago on December 12, 2007 (boomark / email).