Legal Research

"Effective Law Firm Marketing Depends Upon Technology: 5 Tech Tips to Boost Your Practice"

Posted by Stephen Fairley: "For law firm marketing to be effective, it's a given that you need to harness the power of technology. By doing so, not only will you lower your costs but also you'll improve your legal marketing results many times over. Here are 5 tips to help you get started:

• Instead of using a large office suite with onerous monthly payments, use a virtual office or rent one by the hour. HQ.com and Regus.com are two popular options.
• Consider hiring a Virtual Assistant (VA) instead of a full-time, onsite one. I have used VA's for several years now with much success.
• Use an electronic newsletter (e-zine) instead of a print one to reduce costs. We recommend www.ConstantContact.com
• Instead of hiring a fulltime receptionist at $15 to $25 per hour, use a virtual receptionist (www.CallRuby.com has packages from under $200 per month.)
• If you have to fly to meet with clients face-to-face, try using www.Skype.com and a webcam instead. Although it's not exactly the same, the quality of the video is amazing these days, plus Skype is free. A good webcam costs $75 to $150 (half the price of a plan ticket.) Send your client a webcam as a gift. Set-up takes less than 10 minutes.

The active links are available at the source site listed below.

Source: The RainMaker Blog, 13 May 2009

Thanks to Colin's O'Keefe at Real Lawyers Have Blogs for the lead!

Full post as published by Stark County Law Library Blawg on May 19, 2009 (boomark / email).