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Will Google offer better search of lawyer directories than lawyer directory websites themselves?

By Kevin OKeefe

If you watch Google closely, one of the recent changes you've see is that when Google displays organizations and directories on the search results pages, it's allowing a search of the subject website without having to click to the website. Look at the below example for the Super Lawyers lawyer directory. Internet users would not need to go to the Super Lawyers website to search for a lawyer. If I'm looking for an environmental lawyer in New York who went to Harvard, I just enter 'environmental lawyer New York Harvard' in the 'search superlawyers.com' box at Google. Here's the first three results displayed - right in the Google interface without going to Super Lawyers - and in a fraction of a second. When I click on the result I go directly to the lawyer's page in the directory, skipping the website home page and any interim search pages...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 28, 2008 (boomark / email).