Legal Research

"Simple Jury Persuasion: The tactics of effective salespeople"

This post was written by Rita Handrich: "If you don't think litigation advocacy is about selling ideas, stories and yourself (or your client), we invite you to think again! Robert Cialdini is one of those best known for applying marketing concepts to persuasion. A new post by Steve W. Martin at Harvard Business Review's blogs focuses on what truly effective and persuasive salespeople do and we're going to translate those tactics into what truly effective and persuasive trial lawyers do. There are three basic tactics used by what Martin calls 'the heavy hitters'..."

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Source: The Jury Room, 29 October 2010. Reproduced with permission of Douglas Keene.

Full post as published by Stark County Law Library Blawg on November 04, 2010 (boomark / email).