Legal Research

"Has E-mail Marketing Been Replaced by Social Media?"

This post was written by Stephen Seckler: "Not yet!  At least that is the conclusion in a new report entitled The State of Law Firm E-Mail Marketing.  According to an e-mail I received from Josh Fruchter:

As you may be aware, law firms are heavy users of email marketing. But until now, legal marketers had no industry benchmarks to consult to measure how their email marketing campaigns were performing against their peers. Indeed, clients regularly ask us, "What's a good open rate for a law firm email newsletter?" "A good clickthrough rate?" "A bad bounce rate?..."

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Source: Counsel to Counsel, 17 September 2010, reproduced with permission of the author

Full post as published by Stark County Law Library Blawg on September 22, 2010 (boomark / email).