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Fame of "LE CORDON BLEU" Brings TTAB 2(d) Victory Over "CORD ON BLUE" for Cord Storage Units

Applicant Muffman's goose was cooked once the Board found Opposer's mark LE CORDON BLEU to be famous for educational services in the field of cooking. Fame plays the a dominant role in the du Pont Section 2(d) analysis, and the Board proceeded to find a likelihood of confusion with Muffman's mark CORD ON BLUE for "general purpose non-metal storage units for use in hanging cards (sic), namely, stretch cords, electrical cords and bungie (sic) cords." Le Cordon Bleu International v. Muffman Products, LLC, Opposition No. 91155779 (August 30, 2010) [not precedential].Fame: The Board found fame based on Opposer's submission of 74 articles from various U.S. publications referring to LE CORDON BLEU as "the famous cooking school." The Board noted that the articles are hearsay, but concluded that "the references reflect the perception of the authors and that perception is conveyed to the readers...continue to full post

Full post as published by The TTABlog on September 15, 2010 (boomark / email).