Legal Research

"How To Increase Landing Page Conversion"

This post was written by John Jantsch: "Marketing podcast with Rick Perreault and Oli Gardner of Unbounce (Click to play or right click and "Save As" to download - Subscribe now via iTunes

Landing pages, those web pages you create and use to entice visitors to take a single action, have come a long way in terms of functionality and use. Internet Marketers have used them for years and with the introduction of services and practices dedicated to the use of these tools every small business can benefit from using highly optimized landing pages. I've been on a bit of rant about this topic so see the related posts below for more.

For this week's episode of the Duct Tape Marketing Podcast I spoke with the CEO and Director of Inbound Marketing for a landing page optimization firm.

In this episode we talk about how and when to use landing pages and the most important elements to consider when creating and testing your landing pages. I can't say enough about the need to use a tool like unbounce or Google Website Optimizer to do routine testing of your pages..."

Continue reading this interesting post and reach the active links by clicking on the author's name.

Source: Duct Tape Marketing, 25 August 2010. © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on August 25, 2010 (boomark / email).