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: GamePolitics.comMarketing Stunt Lands Zynga in Hot Water with San Francisco
By james_fudge
Social game powerhouse Zynga may be the most powerful force on Facebook but it may find itself faced with a challenger it can't overcome: the San Francisco City Attorney's office. The San Francisco City Attorney's office is going after Zynga for what it is calling an "illegal and actionable" act involving a marketing campaign to promote the company's latest product in the Mafia Wars franchise - Mafia Wars: Las Vegas.
In a letter released today, Deputy City Attorney Alex Tse said that Zynga committed "documented acts of sidewalk vandalism" to advertise the new Mafia Wars game using fake $25,000 bills that were glued to sidewalks in San Francisco. The fake bills contained a message directing people to a Mafia Wars website. While the stunt might sound amusing to the casual observer, the City Attorney isn't laughing. Read More
Full post as published by GamePolitics.com on August 23, 2010 (boomark / email).
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