Legal Research

"Foraging and Opportunism : How Americans Get Their News and Information"

This post was written by Kevin O'Keefe: "Tell a law firm leader that few, if any, of their recent associate hires subscribe to their major local newspaper or the Wall Street Journal. The leader would want to know who hired the dim wits who were going uninformed.

Tell a law firm communications director that they would be better served to have one of their lawyer's blog posts shared on Twitter than to have the lawyer quoted in the New York Times. No way they'd buy it.

But law firms are going to come to understand that newspapers and other traditional main stream media are not the primary way many people receive their news today. News today is a shared experienced.

Based on their study this spring, the Pew Foundation Internet & American Life Project describes the manner in which Americans get their news and information as foraging and opportunism..."

Continue reading this interesting post by clicking on the author's name.

Source: Real Lawyers Have Blogs, 13 August 2010. Copyright © 2010, LexBlog, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on August 17, 2010 (boomark / email).