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Foraging and opportunism : How Americans get their news and information

By Kevin

Tell a law firm leader that few, if any, of their recent associate hires subscribe to their major local newspaper or the Wall Street Journal. The leader would want to know who hired the dim wits who were going uninformed. Tell a law firm communications director that they would be better served to have one of their lawyer's blog posts shared on Twitter than to have the lawyer quoted in the New York Times. No way they'd buy it. But law firms are going to come to understand that newspapers and other traditional main stream media are not the primary way many people receive their news today. News today is a shared experienced. Based on their study this spring, the Pew Foundation Internet & American Life Project describes the manner in which Americans get their news and information as foraging and opportunism...continue to full post

Full post as published by Real Lawyers : Have Blogs on August 13, 2010 (boomark / email).