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Intellectual Property Law
: Trademark BlogCrazy Eddie - The Residual Value In The Brand Is IN-Sane.
By Marty Schwimmer
Those of us who heard the Crazy Eddie commercials growing up will be intrigued by this mention by IPKat that someone attempted to auction the name on eBay, asking for $800,000, and getting no bid higher than $30k. Some background here.
Full post as published by Trademark Blog on March 19, 2008 (boomark / email).
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