Legal Research

"Miscellaneous Thoughts on E-mail Marketing"

This post was written by Stephen Seckler: "I recently updated my website to incorporate video.  I'm pretty confident that video marketing can add a lot of value to a website (though I guess I won't know for sure for at least six months) and so I'm doing everything I can to encourage my contacts to take a look. About a month ago, I sent out my newsletter with a link to a video e-mail message announcing the new site.  The "v-mail" received very positive reviews (as did the website), but the click through rate was disappointing.

Today, I sent out the same "v-mail" to my mailing list; but this time, I said very little in the message other than "please click here".  So far, the click through rate has been dramatically higher.

There are a number of lessons to be learned from this..."

Continue reading this interesting post by clicking on the author's name.

Source: Counsel to Counsel, 28 June 2010, reproduced with permission of the author

Full post as published by Stark County Law Library Blawg on July 26, 2010 (boomark / email).