Legal Marketing & PR

Tell a More Complete Story Through Information Marketing

By Ben Glass

When you write books and special reports, you can tell a much more complete story than you can in a one page yellow page ad. Here's what happens when you begin to think of marketing this way:

You can have the mailman bring them a whole big box of stuff. (No one else in your marketing is likely doing this.)

You are not limited to a full page phone book ad or a 30 second TV spot

They will read it because they requested it and gave you permission to mail it (you
are a "guest" not a "pest").

Full post as published by Effective, Ethical Marketing For Attorneys on October 02, 2007 (boomark / email).