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Academic

: Conglomerate

YouTube Ads of the Future?

By Gordon Smith, Christine, Hurt, Vic Fleischer, Fred Tung, Lisa Fairfax, David Zaring

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Google is the assignee of this patent, filed last week:

At a client, a video is received. The video includes one or more      advertisement slots. The video is played back to a user. During the      playback of the video, an impending advertisement slot is detected. One      or more advertisements are requested for placement in the advertisement      slot. The one or more advertisements are received and placed in the      advertisement slot.

Is this the future of YouTube? From a quick browse, I can't tell how this would differ from the television playbacks, which are now routine.

Full post as published by Conglomerate on March 16, 2008 (boomark / email).

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