Legal Research

YouTube Canada

By emma wood

At lunchtime, the elevator news informed me that YouTube has just unveiled a Canadian version, youtube.ca.

In response, the Ingram 2.0 column on the Globe & Mail website asks the question, “Do we really need a YouTube Canada?” Ingram says no, that funny is funny, and therefore the localisation of YouTube is pointless and probably just an advertising play.

According to another article from the Globe, “YouTube believes that by creating country-specific sites, users will have an easier time finding the relevant videos they are looking for. ”

YouTube says they won’t be doing IP redirecting to automatically take Canadian visitors to the .ca domain unless they thought it would make for ?a better user experience.? To which Rob Hyndman of Toronto (THE Rob Hyndman?) commented: “ It strikes me as a little troubling that Youtube thinks that depriving me of choice could ever result in ‘a better user experience’.”

Touché!

Full post as published by Ballad in Plain E on November 06, 2007 (boomark / email).