Legal Research

"Simple Jury Persuasion: Channeling Cialdini & Becoming a Master of Social Influence"

Post was written by Rita Handrich: "Robert Cialdini is perhaps the most well-known voice of persuasion. He knows how it's done and how to do it right. He also has a sense of humor and we like that. He explains how Luke Skywalker turned Darth Vader from the pursuit of evil through the use of 'social labeling technique'.

Luke Skywalker: I've accepted the truth that you were once Anakin Skywalker, my father.

Darth Vader: That name no longer has any meaning for me!

Luke Skywalker: It is the name of your true self. You've only forgotten. I know there is good in you.

In brief, you assign a label to a person and then make a request of them consistent with that trait..."

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Source: The Jury Room, 14 May 2010. Reproduced with permission of Douglas Keene.

Full post as published by Stark County Law Library Blawg on May 14, 2010 (boomark / email).