Legal Research

"Marketing Don'ts"

This post was written by Julie A. Fleming: "Over the last couple of weeks, I've noticed that some lawyers are making mistakes that will undermine their efforts.  These mistakes go beyond the five foundational business development efforts decsribed in The Reluctant Rainmaker that are so insidious.  These are short-sighted decisions that may seem smart in the short-run but will cause great damage over time.

Marketing Don't #1:  "It's all about me" newsletters.  A lawyer I don't know subscribed me to his mailing list, using two of my email addresses.  That's bad form (and probably illegal) in itself.  Absent a business relationship, all newsletter subscribers should be subscribers by their request.  (And just in case anyone reading this article is worried, the offending lawyer does not subscribe to my newsletter.  I checked.)

Continue reading this interesting post by clicking on the author's name.

Source: Life at the Bar, 21 April 2010. © Life at the Bar LLC Blog, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on April 26, 2010 (boomark / email).