Legal Marketing & PR

A Couple of Don'ts When Dealing With Reporters

By Tom Kane

Establishing good relations with reporters and editors is always a good thing. It is also one of my top ten best practices (check out No. 8 – 'Take a Reporter to Lunch'). Press coverage increases your credibility and is free vs. advertising, which both requires out-of pocket costs, and by its nature is less credible because it's you talking vs. a reporter quoting you.

In 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals by Richard S. Levick and Larry Smith of Levick Strategic Communications, the meditations for today and tomorrow contain two excellent points in dealing with reporters:

August 20: 'Don't ever promise an exclusive without delivering;' and

August 21: 'Don't snub reporters because you've never heard of their publications. They have a funny way of eventually landing at The Wall Street Journal.'

Good advice if you want to build solid relationships with reporters.

Full post as published by Legal Marketing Blog on August 20, 2009 (boomark / email).