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Legal Research

: Stark County Law Library Blawg

"Ghostblogging Will Be the Death of Social Media in the Law"

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This post was written by Kevin O'Keefe: "We're just scratching the surface of what social media can do for lawyers and law firms. But rather than learn how to harness this powerful relationship building tool, one with its roots in traditional client development, I'm finding some lawyers and law firms would rather pay to have someone else participate in social media for them.

It's called ghostblogging. Having someone you pay, whether they work at your firm or elsewhere, blog on your behalf. You also pay the ghosts to post on your behalf on Twitter, Facebook, and where have you..."

Continue reading this interesting post by clicking on the author's name.

Source: Real Lawyers Have Blogs, 22 March 2010. Copyright © 2010, LexBlog, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on March 23, 2010 (boomark / email).

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