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Ghostblogging will be the death of social media in the law

By Kevin

We're just scratching the surface of what social media can do for lawyers and law firms. But rather than learn how to harness this powerful relationship building tool, one with its roots in traditional client development, I'm finding some lawyers and law firms would rather pay to have someone else participate in social media for them. It's called ghostblogging. Having someone you pay, whether they work at your firm or elsewhere, blog on your behalf. You also pay the ghosts to post on your behalf on Twitter, Facebook, and where have you. Mitch Joel cites an article in February's Entrepreneur Magazine as an example of this burgeoning industry of ghostblogging. As a young industry, ghostblogging has no best practices or trade organization. Some practitioners write blogs of a paragraph or two, others 250 to 300 words, but rarely longer...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 22, 2010 (boomark / email).