Legal Marketing & PR

TODAY is the last chance to register: Webinar with Woman Rainmaker of the Year

By Larry Bodine

Today is your last chance to register for the program law firms everywhere want to hear: The Woman Rainmaker of the Year Offers Business Development Advice, with Lawyer Mary Ann Dunham of Pittsburgh, PA.

Ms. Dunham is a wife, mother of two and chair of the law firm's Women's Business Development Committee at 450-lawyer Buchanan Ingersoll & Rooney PC – and the Originate! Woman Rainmaker of 2010. An active community leader, she also heads up Buchanan's Mergers & Acquisitions Practice Group.

WHO SHOULD ATTEND: Partners, associates, CMOs and marketing directors who want to learn practical, real-life examples of  business development techniques that actually work.

TOPICS COVERED:

• Getting to know business owners in informal settings to learn about their business.
• Being visible in community organizations that can generate new clients.
• Being willing to be help to others in a way that makes clients want to retain you.
• As a woman member of boards of directors, actively putting male leaders on the board to reach business community effectively.
• Making a law firm's Women's Business Development Committee actually generate business by being selective about which marketing initiatives the committee will pursue.
• Making the most of speaking engagements.
• What to do about tables at charity events, and making sure they don't go unfilled.
• What to do about requests from charities that want donations, and turning them into business development opportunities.
• Letting outside organizations use your firm's conference rooms, and turning their meetings into client-generating events.
• The importance of keeping your profile up-to-date on your website.

Ms. Dunham will be interviewed by myself and business development expert Michael G. Cummings.  We will analyze Ms. Dunham's activities and point out how a simple activity can produce new files for your lawyers.

Full post as published by Larry Bodine's LawMarketing Blog on March 22, 2010 (boomark / email).