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Legal Writing

: Business Writing

Working on a Writing Brand

By Lynn Gaertner-Johnston

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In a Writing Tune-Up for Peak Performance class, a young African-American man (I'll call him Edward) told us he was having trouble developing his writing "brand." I wondered what he meant, and guessed (silently) that Edward was trying to figure...

Full post as published by Business Writing on March 18, 2010 (boomark / email).

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