Legal Marketing & PR

Final Batch of Your Honor Winners

By Larry Bodine

Today the LMA awarded the final batch of Your Honor Awards:

• Practice Development -- Sutherland Asbill & Brennan: Sutherland Business Development curriculum
• Media Relations: Mayer Brown
• Community Relations: Middleton Reutlinger – kindess public service advertising campaign
• Recruiting: Cadwalader Wickersham & Taft: recruiting microsite
• Chapter of the year (of 18 LMA chapters) - LMA Vancouver: 'Changing the Rules'
• Marketing on a Shoestring: (maximum expenditure of $500) -- Morrison Foerster: Regulatory Innovation Award
• Best in show: (an entry that stood out from the rest, where a law firm took something and did everything they could possibly do to maximize it) -- Event by Fredrickson Bryon: 'Lawyers & the Louvre' Campaign

Awards given on previous days of the convention, which ended today, are:

• Advertising (single ad): Bennet Jones – The Pink Ad
• Advertising campaign: McInnes Cooper – signal flag branding campaign.
• Events: Miller & Chevalier – inauguration invitation and website
• Website: Gesmer Updegrove -- www.gesmer.com
• Niche web site: Bingham McCutchen – Bingham Information Gateway
• Online Interactive Marketing Tools: Morris, Manning & Martin – MMM Social Media
• Electronic Media: Pillsbury Winthrop Shaw Pittman for New Faces of Energy: Insights from the Energy Revolution
• Identity: (logo and stationery)  Baker & McKenzie with zünpartners – branding a firm for growth
• Firmwide brochure: Bingham McCutchen – inSecurities practice brochure
• Annual report: Blank Rome 'A Year Marked by Change'
• Announcements: Bingham McCutchen – Bingham-McKee Nelson Announcement
• Newsletter or Alert: Stikeman Elliott – Registration reform

Full post as published by Larry Bodine's LawMarketing Blog on March 12, 2010 (boomark / email).