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Legal Marketing & PR

: Effective, Ethical Marketing For Attorneys

The Sole Purpose of Your Lawyer Ad Should Be...

By Ben Glass

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The sole purpose of your initial lawyer advertisement should not be to get someone to hire you then and there. Instead, it should be to build your "herd."

Your herd is your list of people with whom you have come in contact with - your past clients, current clients, friends, relatives, leads and acquaintances. These are people who know you have something interesting and valuable to give them. Your herd will eventually become immune to other attorneys' advertising and will think of you first when in need of legal services.

Full post as published by Effective, Ethical Marketing For Attorneys on March 08, 2010 (boomark / email).

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