Legal Writing

Type & Image — Part I

First, study this image with a snippet of copy knocked out of it; it appears at the home page of a law firm?s web site.

If you have a recording of a Super Bowl broadcast, gt get it and cue it to the start of halftime.

If not, turn on your VCR or DVD and record some commercial TV. Then start a big pot of coffee.

Once the coffee’s brewed, grab a cup and stop recording.

Have a seat and browse what you recorded. Look for images with knock-outs (in which the type is lighter than the image) or overprints (where the type is darker than the image).

Compare the images in which the type is very easy to read with those in which it’s not so easy to read.

If you can, describe the differences between them.

Then tune in tomorrow, and we’ll start looking at how to combine type with images so the type not only looks good, but is easy to read.

Full post as published by Set in Style on March 03, 2010 (boomark / email).