Legal Research

"7 Steps to Powerful Online Seminars"

This post was written by John Jantsch:  "For many businesses, particularly service oriented businesses, getting up in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best lead conversion opportunities going.

Holding workshops and seminars live and in person has long been an effective tool. The web makes this tool even more powerful and more affordable as it allow you to conduct online versions of seminars that don't require you to rent a room or your prospects to leave their homes and offices.

Online seminars are a marketing tool every business should consider adding to the mix. Below are seven steps to consider to make your online seminars pay.

1) Get sponsored...

2) Educate, don't sell...

3) Pick your platform...

4) Cause interaction...

5) Create a backchannel...

6) Have bonus content...

7) Promote the archive...

Continue reading this interesting post by clicking on the author's name.

Source: Duct Tape Marketing, 22 February 2010. © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on February 23, 2010 (boomark / email).