Legal Marketing & PR

What Keeps Your Clients Up At Night?

By Tom Kane

If you don't know, shame on you. The most important element in marketing and business development is assuring the most solid, close, concrete, rock-solid, meaningful, close up, personal, etc., etc. (you get the drift) client relationships possible. If that is NOT your main focus, double shame.

Yesterday's (today's is below) 'marketing meditation' from my good friend Larry Smith and his colleague Richard Levick at Levick Strategic Communications is:

'What keeps your clients up at night? This is the bulls eye (emphasis mine) of marketing. If you don't know the answer, you are not marketing. You're just busy.'

HMMM!

Knowing your clients business and his/her concerns relating thereto should be your apex. If you don't understand that, you are really missing the boat.

Oh yeah, today's missive from 365 Marketing Meditations: Daily Lessons For Marketing & Communications Professionals by Larry and Richard is:

'Law is about precedents, accounting is about rules, banking is about old relationships. But marketing is about being first' (again, emphasis is mine)

… in client relationships, I might add.

Meditations are good for the soul, and for developing business it would appear.

Full post as published by Legal Marketing Blog on January 26, 2010 (boomark / email).