Legal Marketing & PR

Use This Lawyer Marketing Tool to Get More Cases

By Ben Glass

What is your process after a potential client contacts you? The actions you take following the initial contact are crucial when it comes to conversion.

You need to let your prospects know that you have the solutions they are looking for. It is very difficult to put a lot of information into a Yellow Pages ad or other form of advertisement. Instead, you should design a package that you can mail that provides multiple educational materials. If you were to include the same information that you can potentially incorporate into your mailing package, in a Yellow Pages ad, it would cost millions of dollars.

Full post as published by Effective, Ethical Marketing For Attorneys on January 13, 2010 (boomark / email).