Legal Research

"Simple Jury Persuasion: Don't Confuse Argument with Persuasion"

This post was written by Rita Handrich: "Despite what you may have seen on the used car lot, persuasion is not a hard sell. It's important we not lose sight of the many facets of litigation advocacy. In other words, don't confuse argument with persuasion. You may argue your case beautifully but you still need to connect with jurors, show empathy and create some emotional response.

We blogged about Aristotle's ideas on persuasion here. Aristotle talked about three pillars of persuasion: fact, emotion and credibility. A few hundred years later, Mannallack (2002) & Hosman & Siltanen (2006) write about what they think is important in persuasion. We'll focus on just a few of their ideas here..."

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Source: The Jury Room, 22 January 2010. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on January 22, 2010 (boomark / email).