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Legal Marketing & PR

: Effective, Ethical Marketing For Attorneys

How to Stand Out from All the Other Lawyer Marketing Ads

By Ben Glass

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If you are spending thousands of dollars on your advertising and getting little return, there is a reason. When you have an ad that says the same thing as every other law firm, such as "free consultation" or "we care," then you are not optimizing your lawyer marketing dollars. In fact, you are throwing good money away.

The marketing vultures that sell you expensive advertising space are going to tell you that you just need to buy a bigger ad or add color to your attorney advertisement to get a better return on investment. Then you will stand out for sure, right? The answer is no. If your ads and website send the same message as all the other lawyers in town, it is like having potential clients throw darts at a dartboard to pick an attorney. How will they know whom to call?

Full post as published by Effective, Ethical Marketing For Attorneys on January 20, 2010 (boomark / email).

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