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International Law

: Binary Law

Are blawgs an effective marketing tool?

By Nick Holmes

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I won’t get into marketing theory here (being unqualified to pontificate on the topic), but will restate my firm belief - supported by most genuine blawgers - that a blog “works”, ie it engages effectively, raises profile and is good for business, if it expresses a genuine personal voice. (I say “personal” rather than “individual” [...]

Full post as published by Binary Law on January 13, 2010 (boomark / email).

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