Legal Marketing & PR

Top Four Reasons to use Presentations as a Marketing Tool

By Larry Bodine, Esq.

Lawyers should utilize speaking engagements as a subtle form of marketing, according to marketing consultant Joseph Sommerville. By making in-house presentations and teaching educational classes you will definitely obtain new clients.

Did you ever wonder what your most effective business development tool is? Stand in front of the nearest mirror to find out. No one can sell you or your practice better than you. Today, many law practices are reaping the benefits of developing active speaker programs and expanding their public relations objectives through speaking engagements.

Whether you realize it or not, you’re already presenting yourself and your practice on a daily basis by speaking at meetings, client presentations, community groups, bar functions and seminars. Presentations are a sophisticated form of marketing and they are particularly suited to marketing legal services. They often result in generating new clients while providing increased awareness of the firm and its specialty areas.

Here are the top four reasons to use presentations as a marketing tool...

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Full post as published by Larry Bodine's LawMarketing Blog on December 14, 2007 (boomark / email).